Social Media

SOCIAL MEDIA

Every employee has the responsibility to maintain and enhance the public image of TOPP KIDS and
to use the internet in a responsible manner. Employees must maintain professionalism at all times
in all communication (in-person, written or online) with the TOPP KIDS community. Additionally, all
staff must be aware of the possibility of online content being shared with extended family,
coworkers, parents and staff from other programs within TOPP KIDS, as well as others outside the
TOPP KIDS community. Therefore, all information disseminated will be consistent with the
professional standards as expressed within this Social Media Policy.

Employees may be held responsible for any online behaviour or content that connects them to
TOPP KIDS or implicates the program in that behaviour. Employees may also be held responsible
for any statements, posts, communications, or other online behaviour or content that is not
consistent with TOPP KIDS’s philosophy.

The publication of photos, images, or artwork of participants at TOPP KIDS, whether online or
otherwise, is generally prohibited without prior approval from the parent. Some families at TOPP
KIDS have chosen to restrict photograph permissions of their child(ren), and it is expected that all
employees will be aware of, and abide, by those restrictions. The photo release form can be found
in the Child Registration package.

Employees must consider and respect the privacy of the participants, families, staff and
administrators of the program in all online activity. The posting of confidential and/or identifying
information about the children, parents, or staff at TOPP KIDS on social media (including but not
limited to Facebook, Twitter, Instagram, and so forth) is strictly prohibited. In no way does the
program wish to abridge the rights of its employees to engage in critical commentary and
observations that may relate to TOPP KIDS and its operations; however, when such commentary
and observations occur within a public forum and contain confidential information, it may result in
disciplinary action for the employee.

The positing of non-confidential information (promotional materials and the like) shall be
restricted to official channels of communication (the company website/Facebook page, etc.)
unless prior written approval from the Operations Manager has been obtained.The positing of
non-confidential information (promotional materials and the like) shall be restricted to official
channels of communication (the company website/Facebook page, etc.) unless prior written
approval from the Operations Manager has been obtained.